Diva Cup Product Design
Get familiar with the project
The client for this project was North of 7 Distillery. This was a full logo re-brand using the Adobe Suite to complete the project. The objective of this project was to find a locally owned business in need of a logo rebrand.
North of 7 Distillery is a local distillery located just outside of downtown Ottawa. They pride themselves on their quality grain-to-glass production that is filled with creating not only a product, but an experience for the consumer. The rebrand needed to balance the core values of the brand, while also communication what they do as a business.
The Driving Factors
The goals for this rebrand were to create a balanced logo that not only conveys their core values as a brand, but also represents what their business actually does. The brand needed a logo that shows who they are and what their unique selling point is.
Motivations
Branding confusion created by existing logo
Lack of brand values and USP in existing logo
Starting off Strong
A logo rebrand requires a strong foundation. To understand the brand and its core values I began researching the origins of the business and who the owners were as people to see what motivated them. I then looked into the products they sell and how they market them, this gave me a good idea of how established their brand identity already was.
To get an understanding of what goes into their products I researched about the distilling process, the machines used, and importance of product. This helped me narrow down the most important aspects of distilling and elements that I should pull from for the design. Creating a creative brief was key to determining the key aspects of this brand and their design goals.
Key Insights
Primary audience:
Secondary audience
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After I went through the research process I began putting my ideas onto paper with a mind map and mood board. This gave me a good base to begin narrowing down the direction I wanted to take this design in. I brainstormed different aspects of distilling. The feelings, elements, and social aspects that were apart of the distilling industry.
Preliminary sketches helped me visualize the mind map I had created. They laid out a solid base to see what initial ideas could be workable and which ones would not work right off the bat. There were 3 rounds of sketching done with peer reviews to ensure that the final product was well thought out and refined. The second round of sketches came from the strongest initial ideas. Further variations were made to explore the concept and how it could be used to represent the brand values.
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